Milan – 28 November 2025 – On 27 November, the European Society of Radiology (ESR) presented one of the most recognisable symbols of the 2025 European Congress of Radiology, the ECR Heart, to Bracco at the company’s worldwide headquarters in Milan. The event, hosted in the heart of Bracco’s historic centre, added a special chapter to the long and trusted relationship between the two organisations.
The ECR Heart, a central element of the 2025 congress’s visual identity, embodies connection, openness, and the spirit of a community committed to advancing radiology. Its presence in Milan reflects the deep alignment between ESR and Bracco and the shared purpose that has guided years of collaboration.
“We are honoured to welcome the ECR Heart to our headquarters,” said Fulvio Renoldi Bracco, CEO, Bracco Imaging “For us, this gesture is deeply meaningful. It reminds us of the values we share with ESR: curiosity, scientific attention, and the desire to keep pushing our field forward. Seeing the Heart here, where our heritage meets our daily work, is a moment of genuine pride for the entire Bracco community.”
“The ECR Heart beautifully expresses how art and science come together to inspire progress”, said Diana Bracco, President & CEO, Bracco Group, “reminding us that the pursuit of knowledge is also an act of imagination—where form, symbolism, and creativity elevate scientific innovation and give it deeper meaning for our community.”
The ceremony also underscored how the partnership between ESR and Bracco has grown through dialogue, joint initiatives, and a mutual dedication to supporting the radiology ecosystem.
“The ECR Heart is a reminder of the unity, innovation, and shared purpose that drive our radiology community forward,” said ESR Chair of the Board of Directors, Andrea Rockall. ”To see it welcomed here in Milan by a long-standing and valued partner like Bracco is truly meaningful. Our collaboration has always been rooted in mutual respect and a commitment to advancing patient care, and this moment reflects that spirit beautifully.”
“This symbol invites us to look ahead with optimism,” Fulvio Renoldi Bracco added. “We are grateful to ESR for entrusting us with the Heart, and we look forward to continuing our journey together, an ongoing commitment to radiologists, patients, and the future of imaging.”
With the ECR Heart now housed in Bracco’s Milan headquarters, the bond between the two organisations is further strengthened, a lasting reminder of what can flourish when collaboration and shared purpose shape the path forward.
About Bracco Imaging
Bracco Imaging is a global leader in diagnostic imaging, dedicated to improving people’s lives by shaping the future of prevention and precision medicine. With a strong passion for innovation, the company develops and provides a broad portfolio of pharmaceutical products for diagnostic imaging: contrast agents for X-ray, Computed Tomography (CT), and Magnetic Resonance Imaging (MRI), as well microbubbles for Contrast Enhanced Ultrasound (CEUS), and Molecular Imaging through radioactive tracers and novel PET imaging agents, alongside specialized medical devices and related services.
The company is committed to advancing radiology by sharing knowledge to cultivate future thought leaders, linking today’s practice with tomorrow’s progress. Since 1927, Bracco Imaging has grown to more than 3,800 employees and now supports patients and radiology professionals in over 100 countries.
Discover Bracco Imaging at www.bracco.com.
About the European Congress of Radiology
The ECR is the annual meeting of the European Society of Radiology (ESR), representing more than 142,000 members from 188 countries. As one of the largest medical congresses globally, the ECR attracts thousands of participants each year. Its technical exhibition showcases hundreds of companies and stands as one of Europe’s premier medical exhibitions.